Adam Smart is Director of Product, Gaming at AppsFlyer – the mobile marketing analytics and attribution platform. I chatted with Adam to find out more about his role, plus his opinion on growing ad formats, data measurement, and user privacy.
Tell us about your role, and how it fits into the wider company?
In 2020, I joined AppsFlyer as Product Director, Gaming. My primary focus is on growth-driving projects in areas such as product development, business development, and go-to-market strategy. In my role, it’s exciting to use my technical experience from a range of different sectors, including a six-year tenure in IT support for the Formula 1 team, Williams.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
I have a product-centric focus at AppsFlyer, both in terms of developing our own solutions internally, as well as helping our gaming clients better understand what strategies and products are best for them. I’m responsible for fuelling the growth of our gaming offering across EMEA and LATAM, while also working alongside our Israeli squad on gaming innovation.
I lead discussions with industry professionals to understand where their companies are headed, what their key challenges are, and what they need to achieve their business goals. As AppsFlyer takes a holistic approach to performance marketing, I’m now starting to work with influencers to learn about their role in driving the rate of app installs. With the mobile landscape being so dynamic and each business having its own unique objectives, no two days are the same for me.
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